Tinna Trade Limited (earlier name of the company) initially specialized in trading agricultural commodities but faced challenges due to volatile global markets and geopolitical uncertainties. In FY25, they pivoted towards a transformative business model by acquiring Fratelli Wines Ltd., a leading Indian winemaker with a diverse portfolio. Rebranded as Fratelli Vineyards Limited, they are now dedicated to winemaking, vineyard tourism, and expanding its presence in the premium Indian wine market.
Fratelli Vineyards Limited is India's leading premium winemaker, established in 2007 with operations spanning vineyard cultivation, wine production, and distribution. The company operates on a "grapes-to-bottle" model, owning 400 acres of active vineyards and maintaining a production capacity of 5.4 million liters.
Brand Portfolio
a) Luxury Range: J'NOON (a collaboration with Jean Charles Boisset) and Sette (India’s first luxury wine). The company has >50% market share.
b) Super Premium Range: Master Selection and Gran Cuvée Brut (India’s only Zero Dosage sparkling wine).
c) Premium Range: Single varietal wines like Cabernet Franc, Shiraz, Sauvignon Blanc, and Rosé.
d) Value Range: Ziva and Mosso wines targeting Tier 2 & 3 markets.
e) Cans Segment: Tilt range, India's first vegan and gluten-free wine in a can
RTD - Shotgun (New Launch)
The company launched new RTD called Shotgun. It is aimed at markets with low wine consumption like Tier 2 and Tier 3 cities. It captured a 6% market share within 6 months of launch, with presence across 6k+ touch points and available in 11 states.
Manufacturing Capacity
The company has two wine-manufacturing facilities
a) Akluj, Maharashtra: 4.7 million liters capacity.
b) Bijapur, Karnataka: 0.6 million liters capacity.
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